Supporting Canadian Athletes


What is Advocacy?

Advocacy is a process that involves the coordinated efforts of multiple stakeholders to challenge existing practices, ideas, viewpoints and distributions of power and resources. The advocacy strategies used will vary widely because they always emerge in response to particular circumstances, issues, opportunities and constraints faced by the acting stakeholders.

Why do we advocate?

  • To ensure that your concerns are addressed
  • To influence policy making and implementation
  • To be part of the decision-making process, rather than having to merely accept the outcome

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