Supporting Canadian Athletes


Traditional Fundraising

Traditional fundraising hasn’t changed too much over the years.  It is a lot of work but can provide a great source of revenue if done right.  Bobsleigh athlete Jayson Krause successfully raised close to $500,000 over his career doing just that.  He highlights important considerations below from his book Fundraise $50,000.

Jayson Krause discusses Success Factors for Fundraising Events

Where to Start

1. Host a successful event

2. Meet potential sponsors face to face

3. Convey your passion for the future (both on and off the field of play)

4. Secure the funding you need to succeed

While that might seem simple enough, it is all in the details.  Jayson has broken it down into 5 areas or steps that will help you to achieve your objectives.

1. The Structure of your Fundraising Organization

2. Putting the pieces of your organization together

3. Building successful sponsorship relationships

4. Running a successful event (and how NOT to run an event)

5. Fundraising resources and information

Fundraising is a team effort.  Having a group of people working with you towards the same goal with everyone sharing the same passion is essential.  To accomplish this you need to focus on building your team; creating your vision; and conveying your passion.

In building your team, look for people who share the same passion, are team players, have extra skills they can contribute, or have a special expertise to help you tackle some of the technical, planning or marketing aspects of your organization.  Take advantage of individual strengths – not everyone is going to be on the same wavelength so don’t be afraid to engage and direct them personally.  Remember the more the merrier: networking opportunities increase; many hands when organized provide effectiveness and efficiency; your pool of skills to draw from is much deeper; and the more support you have the bigger impact and overall success.

When creating your vision you need to identify your mission statement, the goals of the organization, preliminary budgets and prospective sponsors and funding sources – and then convey those to your team.  When your objectives are concrete your team will be able to buy into the vision and help move it forward.  This vision will also help to guide your team in terms of work plans and areas of responsibility.

Once you have completed these steps, and have taken the time to build and promote your profile and your story you can then think about hosting an event.  Why?  The benefits of hosting an event can include:

➢ Fewer resources as potential sponsors are coming to you rather than you individually creating a connection with each one in some other fashion

➢ Positive experience – an enjoyable, fun time is going to result more often than not in a positive association with you and your brand

➢ Increasing your network – guests who can invite more guests can increase the networking potential of your brand a great deal.

➢ Larger donation potential – rather than asking for donations, build these into your event with a registration fee, silent auction, games, etc.

For more on the information discussed above as well as how to choose the right fundraising event, market and execute it successfully, please click here for the pdf version of Fundraise $50,000 by Jayson Krause.

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