Supporting Canadian Athletes

15 Tips for Athletes Using Social Media

15 Tips for Athletes Using Social Media

Click here for the full PDF version.

1. Set goals. Identify, at the outset, what you’re trying to achieve.

You’re an athlete, I don’t have to tell you the importance of setting SMART goals. You already understand the importance of having a strategic plan, one that outlines your optimal path towards success. Leveraging social media is no different, you’ll want to establish your goals before you get started. If you haven’t done this yet, it’s not too late to review. Ask yourself, why you’re looking to leverage social media? It might be one of the following:

• simply to get noticed

• gain notoriety

• attract media attention

• build a brand or specific reputation

• connect with fans or build a fan base

• inspire & motivate, share your journey

• provide exposure for sponsors

• jumping on the bandwagon seems like a good plan


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