Supporting Canadian Athletes

Understanding the Implications of Athlete Sponsorship

Before signing a sponsorship agreement or formally acknowledging a partnership, you need to be aware of some of the regulations and/or restrictions as they relate to sponsorship in Canadian amateur sport.

The following section will outline the responsibilities you have to your national sport organization, your amateur status, major Games stakeholders, and so on.  We’ll speak to ownership rights, image rights, athlete agreements, athlete trusts, and exclusivity clauses.

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