Ashley LaBrie
Executive Director

As Executive Director, Ashley has been instrumental in building on the athlete representation movement in Canada and globally. In her day to day, she consults directly with athletes, NSO and MSO leaders as well as government officials and international experts in areas such as athlete wellness, human rights, safeguarding, representation, sport law and more.

Ashley has been advocating for the rights of Canadian athletes for more than 12 years. Prior to joining AthletesCAN, Ashley worked in professional sport with both the Ottawa Senators Hockey Club and the National Hockey League. In 2006, Ashley moved to Melbourne, Australia where she was assistant to the Director of Games for Team Canada at the Commonwealth Games. She began working at AthletesCAN upon her return and has been fighting for athlete rights ever since.

With a Commerce degree from McGill University specializing in Marketing and Strategic Management, Ashley brings creative thinking to issue management with a focus on breaking down barriers to effective communication and human relations. She also draws on her experiences as a competitive figure skater to relate to and successfully represent athletes around numerous tables.

Ashley believes that a culture shift to a truly athlete-centered and values-based sport system could be the competitive advantage for any nation striving for sustainable world leading results. In pursuit of this reality, she continues to empower athletes to strategically use their voice to effect positive change within the sport system and beyond, while building the capacity of sport organizations to better support the athlete voice for optimal performance on and off the playing field.

In addition to her leadership role with AthletesCAN, Ashley is a wife to John, mother to two young boys William and Eli, and in her free time enjoys exercising her creativity through photography, interior design; and of course, cheering on Canadian athletes as they pursue their dreams.

Georgina Truman
Chief Content Curator